When an author is as generous as they are talented, that calls for creative thinking….
A Mother’s Day winner – this unusual memoir grabbed the national media’s imagination and jumped to first-page news
The book market is crowded with memoirs every year, but when we first encountered Barbara Donsky’s incredible true story of her mother’s disappearance, Veronica’s Grave, we knew we were onto something special–and the media agreed!
Barbara’s unusual memoir, detailing how she dealt with her mother’s mysterious disappearance when she was a young child, and the startling truth that her mother had died in childbirth and her family had kept it a secret, caused something of a media frenzy. Because Barbara was a native New Yorker, JKS pitched Barbara’s personal story to a targeted number of quality of Bronx and Manhattan news outlets for a Mother’s Day story around the book’s pub date, and were thrilled when The New York Post, New York Magazine, and NY1 News ran features on her.
After the story started trending on The New York Post, becoming their most viewed story of the day and landing on their front page, the story was picked up by Bravo TV Online, Yahoo News, Garnet News, and the Independent Journal Review.
With a national radio tour and features on Women’s Writers, Women’s Books, Shelf Pleasure, Book Pleasures, this combination of an unusual, gripping story, great timing, and targeted outreach helped garner Veronica’s Grave the recognition it deserved!