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What’s Old is New Again: Book Tours in the 21st Century

When I proposed going on the world’s longest book tour to my publisher, they kindly…

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Saying “Everyone” Will Love Your Book is Actually Hurting Your Readership

There are three cringe-worthy statements when authors explain “who” will read their book: “My book…

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What (Not) To Wear for a TV Interview

Have you ever watched an interview on television and couldn’t help but feel that something…

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Writers – Creatures of Habit

Writers often claim to be creatures of habit. These habits may vary from only being…

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You’ve GOT to budget for publicity

So often we hear from authors who are interested in publicity but are also cash-strapped…

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Upgrade Your App-titude: Two Tips to Maximize Social Media

Social Media is this generation’s newspaper. It offers weather, news, sports, buying/trading, advertising, community, special…